Beyond the Logo: Building a Brand That Connects in the Age of AI

Presented by NSCA Member Advisory Council Member Supervox

The webinar is to help provide a framework for integrators to approach branding and marketing, whether you handle it internally or use an outside partner. We believe this is a worthwhile exercise because all AV integrators have brands. The question is how well is your brand working for you? We’ll talk about how to ensure that the public’s perception matches your intention and we'll discuss the promise and risks of AI as it relates to brand perception.