What If? Dr. Kuehl’s Mid-Year 2026 Economic Update for Integrators

NSCA members know that Dr. Chris Kuehl doesn’t deal in hypotheticals. These days, however, it’s hard to plan anything without considering, “what if?”

In a year defined by rapid change and uncertainty, NSCA’s Chief Economist is taking a slightly different approach. Instead of focusing only on what is happening, this mid-year update explores what could happen—and what it might mean for integrators trying to plan ahead.

From global tensions and trade policy to election-year dynamics and shifting market demand, there are multiple paths the economy could take in the second half of 2026. This webinar is designed to help you think through those possibilities and prepare for a range of outcomes.

Dr. Kuehl returns with an integrator–focused economic update built specifically for the NSCA Community, offering insight through a series of “what if” scenarios, including:

• What if global conflicts escalate—or stabilize? How different outcomes could impact supply chains, pricing, and project timelines
• What if trade and tariff policies shift? Potential implications for product availability and cost structures
• What if labor pressures ease—or intensify? How workforce dynamics may affect your ability to execute
• What if construction demand accelerates—or slows? Signals to watch across key vertical markets
• What if business and consumer confidence changes direction? What that could mean for technology investment

In addition to scenario-based insights, this session will place added emphasis on audience questions and discussion, giving NSCA members the opportunity to engage directly with Dr. Kuehl on the issues most relevant to their businesses.

Don’t miss this must-attend NSCA webinar.